Six hours of video per minute were uploaded to YouTube in 2007. By 2010 the figure had increased to thirty five hours per minute. By the end of 2011 the figure had risen to sixty hours per minute.

As a result, YouTube is now streaming four billion online videos every day (up from three billion every day in May 2011) which is the equivalent of more than half the world’s population watching a video every single day!

The above stats are certainly impressive but are you making the most of all the YouTube features when recruiting for your company?

How To Make The Most Of YouTube’s Sharing Features

YouTube is more than just a place where you can get videos hosted for free and watch funny videos. In a relatively short period of time (five years) it has grown to be the largest online video sharing site in the world (with 800 million unique visitors per month) and the second largest search engine.

However, few people tend to think of YouTube as a social network and are therefore missing out on its full potential.

Even if you are not currently producing or outsourcing your own video content I would encourage you to set up your own YouTube channel. It is free to register but like other social networking sites once your username is taken it can’t be registered again.

Once you have registered your YouTube channel you can start to upload your own videos. However, rather than just publishing your videos you should consider maximising the reach of each video as well.

For example, wouldn’t it be great if you could let all the people connected to you on Facebook and Twitter know that you have just uploaded a video?  Well you can, and YouTube will do it for you by automatically sharing your activities.

Simply login to your YouTube account, go to “Account Settings” and then choose  “Sharing”. Then select which social network accounts you want to automatically connect to (highlighted above in yellow.) Once selected, YouTube will automatically notify your connections when a new video is added to your channel.

As well as connecting your accounts as shown above you can encourage people to “subscribe” to your YouTube channel. That way they will also be automatically notified by YouTube when you upload a new video.

What If You Don’t Have Any Videos?

If you don’t have any videos of your own you can still have videos appear on your own YouTube channel by creating a playlist. A playlist is a collection of videos (made by someone else) that can be watched on YouTube via your own YouTube channel.

For example, on my YouTube Channel for the  Mobile & Video in Recruitment Conference  in November 2011 I created a playlist called “mobile recruiting” and in the playlist I put videos (not made by me) that I thought were relevant and would be of interest to my viewers.

You can view my YouTube channel by clicking here or on the image below:

The good news is that you can have as many playlists as you like which means you can provide a YouTube channel with interesting videos for your visitors, without having to make the videos yourself!

Want To Find Out More About Using YouTube In Recruitment? 

If you would like to find out more about using YouTube in recruitment please contact me and I will do my best to help you.

Mike Taylor

You can see the delegates feedback in the video below (3 mins 12 secs).  

Click here to view the embedded video.

My thanks go to Chris and Phil from Cast Recruitment Videos for producing the video.

Mike Taylor

P.S. As you will see in the video our next Conference is the Social Media in Recruitment  Conference which will take place in London on the 19th April 2012. Click here for more details.

Yesterday saw the 2011 Mobile & Video in Recruitment Conference take place in London.

For the second year in a row there was a mixture of speakers offering insights into the word of mobile & video and how to best apply it in recrutiment.

And once again the feedback was that it was a great success:

• “Very good, great content”
• “Well worth attending,  lots of great speakers and excellent information”
• “Very well structured, covered a variety of topics”
• “Well run, varied content, knowledgeable speakers”
• “Learnt a lot, some really good advice”

I will be publishing more posts over the coming days about the conference and there will also be special Recruitment Buzz edition for the conference provided by Keith Robinson and Martin Couzins.

Other Blogs

Here are some links to some blog posts about the conference:

• Trends driving mobile recruitment in the UK – Martin Couzins
• What mobile recruiting activities would job seekers like to do? – Martin Couzins
• #mvir 2011 Top 4 Take mobile take aways (so far) - Dave Martin
• The Mobile and Video in Recruitment conference visual summary #mvir - James Mayes

There is an excellent Mobile Recruiting Survey which has just been published by Potentialpark Communcations, a company that conducts market research about the information-gathering, decision-making and application processes of job seekers

Potentialpark surveyed more than 30,000 job seekers worldwide and analysed the mobile career presence of more than 350 top employers in the U.S., Europe and Asia.

Top of the list is the ability to “Search for Jobs“  at  57%  followed by “Receive job alerts by SMS/email” at 51%.

An extract of the survey has just been published on Mashable and it shows what mobile recruiting activities job seekers would like to do.

NEW! Conference Speakers

I am pleased to announce that Potentialpark will be presenting the findings of their survey at the Mobile & Video in Recrutiment Conference in London on the 17th November 2011. If you haven’t booked your place yet we have a limited number of spaces left for Europe’s largest conference dedicated to mobile & video in recruitment.

To view the full conference programme click here.

Taylor spoke at the UK Recruiter End Of Year Conference last week in London where there was plenty of interest in mobile recruitment but a distinct lack of companies who had a mobile recruitment strategy in place, and Taylor doesn’t think this is unusual.

“There seems to be a general lack of awareness that it is becoming essential to have some form of mobile strategy. More and more job seekers are expecting to be able to search and apply for jobs on their mobile phone in the same way as they would expect to be able to do their shopping and banking using their mobile phone” said Taylor.

Retailers v Recruitment

But whereas a lot of retailers and banks now offer mobile-friendly websites and mobile apps to help their customers (because they know if they don’t offer easy mobile access they will lose customers) the same can’t be said of Recruitment.

“Every time an email job alert goes out from a company there is a high probability of that email being read by a job seeker on their mobile phone. And if a job seeker clicks on a link in the email they will be taken to a website which (in the majority of cases) hasn’t been mobile-enabled. This can lead to frustrating user experience for the job seeker and can suggest to them that Recruiters don’t care about the experience they are offering via a mobile phone” continued Taylor.

Mobile Web Experience

A bi-annual survey released by Compuware in 2011 entitled “What Users Want From Mobile” showed that the majority of mobile web users are only willing to retry a mobile website (78%) or mobile application (80%) twice or less if it doesn’t work the first time. In addition, a third of them will go to a competitor site instead.

Some other key findings included:

• A bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website.

• 71% of global mobile web users expect websites to load at least as quickly or faster on their mobile phone compared to the computer they use at home.

• Nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site.

Time For Recruitment To Change

“In today’s mobile world every business should be making it easy for people to visit their website, whether through a mobile phone or mobile device. If a website is down and can’t be accessed through a traditional desktop pc or laptop then swift action is required to get the website up and running again. Unfortunately for some mobile web users they are seeing the equivalent of a website being “permanently down” as they are unable to view it on their phone.

With the majority of Recruiters not having a mobile recruitment strategy in place who is taking responsibility to ensure that job seekers can view their website, anytime, anywhere, using any device?”

Ed will be speaking about ” How to use online video as part of the recrutiment process”.

Ed founded Sonru (an automated online video interviewing platform) in 2007 and was awarded the IIA Innovation Award in 2010. Ed was also listed as one of the Top 40 Entrepreneurs under 40 in Business Plus magazine in 2011.

He graduated from University College Dublin in 2004 with a Bachelors degree in Agribusiness & Rural Development. He also graduated from the SEEPP Programme in 2008 with a Post Graduate Diploma in Enterprise.

In the following interview I asked Ed to explain exactly how automated video interviews worked:

Click here to view the embedded video.

To view the full conference programme click here.

Rob will be speaking about  “How to attract High Quality Applicants for your Vacancies through Online Video.”

A self-confessed advertising luvvie, Rob Wescott started life at Saatchi and Saatchi where he managed the TV and Cinema campaigns for some of the world’s biggest brands.

Rob entered the recruitment world 4 years ago with the launch of his social enterprise CareerPlayer.com.

CareerPlayer is a multi-award winning platform designed to help kids and students make better career decisions. Amongst its myriad of features is the biggest career video library online which was produced by their in-house production company C.P. Productions.

In this telephone interview Rob gives an overview of what he will be talking about at the conference:

Click here to view the embedded video.

To view the full conference programme click here.

Matthew’s presentation will be about “Developing and Launching a Mobile Recruiting App.”

Matthew is Head of EMEA Talent Acquisition and Global Talent Brand at Autodesk. His role combines Strategic & Operational Talent Acquisition with a Global role focused on raising employment brand awareness to facilitate an increase in perception of Autodesk amongst key recruiting populations and hence increase both quantity and quality of pipeline of talent applying to work for Autodesk.

He is the Co-Author of Recruitment 3.0 A Vision for the Future of Recruiting, Published June 2011 Corporate Recruiting Journal & current ‘most commented’ and ‘most emailed’ article on ERE in the past 12 months.

Matthew is also the Author of Recruitment 4.0: Crowdsourcing, Gamification, recruitment as a profit centre…and the death of Recruitment Agencies’.

To view the full conference programme click here.

James will be speaking about “How to use SMS and Bluetooth as part of an integrated Mobile Marketing campaign.”

James has been in the Recruitment Marketing industry for over 12 years, working with agencies such as Jupiter Advertising, Bernard Hodes and SMRS. A self-confessed ‘geek’ when it comes to gadgets and gizmos, James founded Fonemedia in 2008 – applying the new world technologies of the mobile handset to the needs and requirements of recruiters and agencies alike.

James and his team work with some of the UK’s largest and most prestigious recruiters – Sky, The Army, Royal Air Force, Ernst & Young and Britvic amongst the long list.

In a recent video interview I asked James about how SMS & Bluetooth can be used to target potential new employees. You can view the video below:

Click here to view the embedded video.

To view the full conference programme click here.

Frank has over 12 years of B2B and B2C experience in digital activation agencies including OgilvyAction, Syzygy, Profero, JPMH and FCB.

His professional objective is the creation of unique, valuable and meaningful experiences. He seeks to create conversations through understanding, attraction, engagement, advocacy – leading to measurable action.

Experienced across all digital touch points and client sectors, he is expert in brand, campaign and comms strategy; technology evangelism; digital advocacy; consumer insight and business intelligence.

I conducted a recent telephone interview with Frank where he gave an overview of how both QR Codes and Location Based Services are currently being used both inside and outside of the recruitment industry.

At the Conference Frank will be sharing case studies showing the ROI you can achieve by implementing these types of services.

You can listen to the interview via the video below:

Click here to view the embedded video.

To view the full conference programme click here.